To continue with my social media theme, I want to briefly explore some of the companies that are currently using Twitter as social and marketing medium.
The basis for this was my stumbling upon an ClickZ article on Agent Provocateur's (AP) entrance to the Twitter world, just in time for Valentine's Day. AP's strategy is similar to that of most companies in this realm - identify with the consumer in an environment that they are comfortable with and establish a consistant and relevant voice that represents the brand. With respect to AP, their Twitter account is just one aspect of their social media blitz. They have recently launced a company blog as well as a Facebook profile, the former being a forum that has delved into intimate topics such as consumers' sex lives.
brands that are also active on Twitter include Comcast and Home Depot. Another Twitter article (found here) documents the various reasons large companies are 'experimenting' with the site. "Some see Twitter as an extension of the marketing department; others view it as a customer service tool, and some say it's best for corporate communications."
All this Twitter talk seems to have me wondering what I'm missing out on...I know I said I was happy with Facebook, but I'm thinking I might start a Twitter account just to see what it's like.
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